Web Business Generation Intermediate

Other Web Marketing Training

Web Business Generation

Level: Intermediate

Duration: 1 Day

Suitable for: Individuals wishing to increase the current volume of businesses leads and improve the Return On Investment.

Pre-requisites: Delegates must have a Web site, and knowledge of the desired client profiles. A basic understanding of Sales & marketing is assumed. A credit card for use in on line purchasing will be required estimated budget £100. The individuals should have completed the Introduction to Rapid web business generation course and preferably some weeks exposure to these techniques

Course objectives: Using non-technical techniques you will at the conclusion of this course have learnt how to produce more business leads and significantly reduce the cost of acquisition. You will be able to refine this system continuously improving effectiveness and building volume. Typical cost reductions of 75% and volume increases of 50% using established campaigns are realised. Business volume is not limited using new campaigns.

Syllabus includes:

· The suggested development path. Using Search engine marketing with PPC, tracking and natural listings.
· Introduction to a new PPC provider.
· Setting up accounts, budgets, and payment methods.
· Selecting keywords, creating online adverts and campaign organisation.
· Improving click through rate by the creation of highly targeted adverts.
· Landing page considerations. Can your potential clients find what they want, easily, quickly? Can they find it again? Can they retain/ pass on the information?
· Importing existing campaigns.
· Fine tuning of existing campaigns, importance of tracking prospects and web site navigation.

Other relevant courses:

• Dreamweaver MX Introduction
• Dreamweaver MX Intermediate