How do I create a new line without creating a new bullet when typing in a Slide?

When you type your text e.g.

- USA


and you want to start a new line directly underneath USA. but not a new bullet e.g.

- USA
New York is known as the Big Apple and a cite which
never sleeps.

- UK


Just press is SHIFT + ENTER key directly after USA and you will have a new line created without a bullet.

As you type your text will word-wrap and fall under New York. When you finally press ENTER you will get a new line and a new bullet....eg. - UK above