Internet Marketing Fundamentals Course

1 day instructor-led. Courses never cancelled: Guaranteed. From £375 (list price £750)

This course is currently available on a tailored/consultancy basis. Please contact us for more information or to discuss your requirements.

Who is this training course suitable for?

Our Internet Marketing course is suitable for marketing staff and consultants, web designers, IT technical staff, marketing agency staff and anyone who needs to learn the fundamentals of Internet Marketing.

This course covers a broad overview of Internet Marketing and many syllabus items are a cut down version of the more in-depth Paid Search (PPC) Marketing Course and Search Engine Optimisation (SEO) Course.

Compare this course with others

• The UK's most experienced training company in Internet Marketing. See why.
• A market leading training company that only uses internet marketing
• 12 months ahead schedule
• Fast and easy online booking and rescheduling
• Courses never cancelled guaranteed

Training formats available

• on a public schedule at one of our London training venues
• on-site at your company office UK wide (60 second quote)
• closed group at one of our London training venues (60 second quote)
• near-site at a location close to you
• bespoke one-to-one basis
• tailored training courses to your requirements

Prerequisites

A basic grasp of marketing is all that is required. No technical skills are required.

Benefits

This course will provide a strong enough understanding for individuals to manage others or agencies and to decide how their organisation will tap into the associated benefits of Internet Marketing.

You will be able to build a comprehensive checklist for yourself, your in-house marketing team or your 3rd party agency. Learn how to tune your web site pages and other techniques to attract more visitors. Learn about setting budgets for PPC marketing and how to select appropriate key terms. Develop a strategy for your e-mail marketing campaign and learn how to start affiliate marketing.

For a more detailed approach to SEO or PPC, you might consider our Search Engine Optimisation course and Paid Search (PPC) course.

Course Syllabus

The emphasis of this course is on Search Engine Marketing.

"What do I get on the day?"

• Qualified trainers with industry relevant experience
• Modern air conditioned training suite
• Lunch provided in a comfortable and relaxed setting
• Comprehensive course material to take away
• What do I get on the day? - More information

Choose an Internet Marketing course:

What is Internet Marketing?

Also known as Web Marketing, E-Marketing and Online Marketing. In basic terms, it just means marketing on the Internet. It can be described as a type of e-commerce, usually focusing on online advertising such as PayPerClick (PPC) and Search Engine Optimisation (SEO). There are other aspects to online marketing to promote products or services, including affiliate marketing, press releases, web banners, e-mail shots and newsletters, blogs and viral marketing (word of mouth).