Internet Marketing Fundamentals Course

Internet Marketing Courses

· Internet Marketing Training
· Search Engine Optimisation (SEO) Training
· Paid Search (PPC) Training

Who is this training course suitable for?

Our Internet Marketing course is suitable for marketing staff and consultants, web designers, IT technical staff, marketing agency staff and anyone who needs to learn the fundamentals of Internet Marketing.

This course covers a broad overview of Internet Marketing and many syllabus items are a cut down version of the more in-depth Paid Search (PPC) Marketing Course and Search Engine Optimisation (SEO) Course.

Compare this course with others

The UK's most experienced training company in Internet Marketing. See why.
A market leading training company that only uses internet marketing
12 months ahead schedule
Fast and easy online booking and rescheduling
Courses never cancelled guaranteed

Training formats available

on a public schedule at one of our London training venues
on-site at your company office UK wide
closed group at one of our London training venues
near-site at a location close to you
bespoke one-to-one basis
tailored training courses to your requirements

Prerequisites

A basic grasp of marketing is all that is required. No technical skills are required.

Benefits

This course will provide a strong enough understanding for individuals to manage others or agencies and to decide how their organisation will tap into the associated benefits of Internet Marketing.

You will be able to build a comprehensive checklist for yourself, your in-house marketing team or your 3rd party agency. Learn how to tune your web site pages and other techniques to attract more visitors. Learn about setting budgets for PPC marketing and how to select appropriate key terms. Develop a strategy for your e-mail marketing campaign and learn how to start affiliate marketing.

For a more detailed approach to SEO or PPC, you might consider our Search Engine Optimisation course and Paid Search (PPC) course.

Course Syllabus

The emphasis of this course is on Search Engine Marketing.

Search Engine Marketing (SEM)
Introduction
Types of search engine marketing
SEO vs PPC

Search Engine Optimisation (SEO)
Strategy
Selecting key terms
Analysing competitors
Optimising web pages
Indexing web sites
Google sitemaps tool
Index inclusion and coverage
Keyterm usage
Web spiders and how to write for them
Web page design for SEO
Link building importance
PageRank

Paid Search (PPC)
Types of paid search marketing
Strategy
PPC budgets
Selecting key terms
Key term matching
Search network vs content network
Bid management
Creative optimisation
Listing position strategies
Writing and improving ad copy
Dayparting (showing ads at certain times)
Dealing with click fraud
Landing pages

Banner Advertising
Overview

Email Marketing
Overview
Strategy
Campaign planning
E-mail design (HTML)
Email service providers
Examples

Affiliate Marketing
Overview
Affiliate networks
Merchant and affiliate benefits
Costing
Appropriate affiliate networks
Examples

"What do I get on the day?"

Qualified trainers with industry relevant experience
Modern air conditioned training suite
Lunch provided in a comfortable and relaxed setting
Comprehensive course material to take away
What do I get on the day? - More information

Choose an Internet Marketing course:

internet marketing courses

What is Internet Marketing?

Also known as Web Marketing, E-Marketing and Online Marketing. In basic terms, it just means marketing on the Internet. It can be described as a type of e-commerce, usually focusing on online advertising such as PayPerClick (PPC) and Search Engine Optimisation (SEO). There are other aspects to online marketing to promote products or services, including affiliate marketing, press releases, web banners, e-mail shots and newsletters, blogs and viral marketing (word of mouth).