Paid Search (PPC) Marketing Training Course

1 day instructor-led. Courses never cancelled: Guaranteed. From £375 (list price £750)

This course is currently available on a tailored/consultancy basis. Please contact us for more information or to discuss your requirements.

Who is this training course suitable for?

Our Paid Search (PPC) Marketing course is suitable for marketing staff and consultants, web designers, IT technical staff, marketing agency staff and anyone who needs to learn the fundamentals of Paid Search Marketing. Individuals involved in e-commerce business start-ups will also find the course useful.

Compare this course with others

• The UK's most experienced training company in Internet Marketing. See why.
• A market leading training company that only uses internet marketing
• 12 months ahead schedule
• Fast and easy online booking and rescheduling
• Courses never cancelled guaranteed

Many attendees also choose to attend our Search Engine Optimisation (SEO) course.

For a more general overview of Search Engine Marketing, you may prefer our Internet Marketing Fundatmentals Course.

Training formats available

• on a public schedule at one of our London training venues
• on-site at your company office UK wide (60 second quote)
• closed group at one of our London training venues (60 second quote)
• near-site at a location close to you
• bespoke one-to-one basis
• tailored training courses to your requirements

Prerequisites

We recommend delegates have some background in search engine marketing, but this is not essential.

Benefits

This course covers the fundamentals of Paid Search (PPC) Marketing, which is a major element of Search Engine Marketing. You will learn about the different types of PPC, how to set a strategy for your campaigns and apply budgets. We will cover selecting key terms, term matching types and writing effective ad copy. You'll learn how to target your ads and set up dayparting (showing ads at different times). Landing page design is also discussed. We then work with Google Adwords, and you will gain a firm understanding of how to set up campaigns and analyse performance.

Course Syllabus

"What do I get on the day?"

• Qualified trainers with industry relevant experience
• Modern air conditioned training suite
• Lunch provided in a comfortable and relaxed setting
• Comprehensive course material to take away
• What do I get on the day? - More information

Choose an Internet Marketing course:

What is Internet Marketing?

Also known as Web Marketing, E-Marketing and Online Marketing. In basic terms, it just means marketing on the Internet. It can be described as a type of e-commerce, usually focusing on online advertising such as PayPerClick (PPC) and Search Engine Optimisation (SEO). There are other aspects to online marketing to promote products or services, including affiliate marketing, press releases, web banners, e-mail shots and newsletters, blogs and viral marketing (word of mouth).