Search Engine Optimisation (SEO) Training Course

Internet Marketing Courses

· Internet Marketing Training
· Search Engine Optimisation (SEO) Training
· Paid Search (PPC) Training

Who is this training course suitable for?

Our SEO course is suitable for people who want to gain an understanding of how to improve their natural/organic web site ranking. This includes marketing staff and consultants, web designers, IT technical staff or marketing agency staff. People involved in e-commerce business start-ups will also find the course useful.

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The UK's most experienced training company in Internet Marketing. See why.
A market leading training company that only uses internet marketing
12 months ahead schedule
Fast and easy online booking and rescheduling
Courses never cancelled guaranteed

Many attendees also choose to attend our Paid Search (PPC) Marketing course.

For a more general overview of Search Engine Marketing, you may prefer our Internet Marketing Fundamentals Course.

Training formats available

on a public schedule at one of our London training venues
on-site at your company office UK wide
closed group at one of our London training venues
near-site at a location close to you
bespoke one-to-one basis
tailored training courses to your requirements

Prerequisites

We recommend delegates have some background in search engine marketing, but this is not essential.

Benefits

This course covers the fundamentals of Search Engine Optimisation (SEO), which is a major part of Search Engine Marketing. You will learn how to optimise your site's pages for search engine ranking and carry out key term research and analysis. You will be able to build a comprehensive SEO checklist for yourself, your in-house marketing team or your 3rd party agency. You will also learn to ensure your web site is not excluded from search engines, ways to gain in-bound links to help boost your site's ranking, optimise your landing pages and generally promote your web site.

Course Syllabus

Search Engine Marketing (SEM)
Introduction
Types of search engine marketing
SEO vs PPC

Your website assessment
SEO, PPC and other marketing assessment

Search Engine Optimisation (SEO)
Strategy
How pages get ranked
Selecting key terms
Short-tail vs long-tail key terms
Analysing competitors
Considering Paid Search (PPC)
Index inclusion and coverage
Sitemaps
Robots & Algorithms
Search engine inclusion methods

Web page optimisation
Key term usage
Web page design for SEO
Latent Semantic Indexing (LSI)
Link building importance
Link building methods
PageRank
Steps to running SEO campaigns
In-house vs Outsourcing

Landing Pages
Strategy
Landing page types
Success and failure factors
Landing page tests (A/B and Multivariate)

"What do I get on the day?"

Qualified trainers with industry relevant experience
Modern air conditioned training suite
Lunch provided in a comfortable and relaxed setting
Comprehensive course material to take away
What do I get on the day? - More information

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What is Internet Marketing?

Also known as Web Marketing, E-Marketing and Online Marketing. In basic terms, it just means marketing on the Internet. It can be described as a type of e-commerce, usually focusing on online advertising such as PayPerClick (PPC) and Search Engine Optimisation (SEO). There are other aspects to online marketing to promote products or services, including affiliate marketing, press releases, web banners, e-mail shots and newsletters, blogs and viral marketing (word of mouth).