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1 day instructor-led. Courses never cancelled: Guaranteed. From £375 (list price £750)
This course is currently available on a tailored/consultancy basis. Please contact us for more information or to discuss your requirements.
Who is this training course suitable for?Our SEO course is suitable for people who want to gain an understanding of how to improve their natural/organic web site ranking. This includes marketing staff and consultants, web designers, IT technical staff or marketing agency staff. People involved in e-commerce business start-ups will also find the course useful.
Many attendees also choose to attend our Paid Search (PPC) Marketing course.
For a more general overview of Search Engine Marketing, you may prefer our Internet Marketing Fundamentals Course.
We recommend delegates have some background in search engine marketing, but this is not essential.
This course covers the fundamentals of Search Engine Optimisation (SEO), which is a major part of Search Engine Marketing. You will learn how to optimise your site's pages for search engine ranking and carry out key term research and analysis. You will be able to build a comprehensive SEO checklist for yourself, your in-house marketing team or your 3rd party agency. You will also learn to ensure your web site is not excluded from search engines, ways to gain in-bound links to help boost your site's ranking, optimise your landing pages and generally promote your web site.
Search Engine Marketing (SEM) Your website assessment Search
Engine Optimisation (SEO) |
Web page optimisation Landing Pages |
Also known as Web Marketing, E-Marketing and Online Marketing. In basic terms, it just means marketing on the Internet. It can be described as a type of e-commerce, usually focusing on online advertising such as PayPerClick (PPC) and Search Engine Optimisation (SEO). There are other aspects to online marketing to promote products or services, including affiliate marketing, press releases, web banners, e-mail shots and newsletters, blogs and viral marketing (word of mouth).
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